Allure Guarantee : Brand Authenticity - Allure

What is the ALLURE Guarantee?

Allure’s seal of authenticity is our guarantee that the products sold on the site are 100% Authentic and only sourced directly from brands or their authorized distributors.

We have developed systems and processes to ensure that the products sold on our platform are authentic, and build trust among our consumers and brands.


For our beauty and personal care offering, our business is predominantly inventory led.


This approach ensures sourcing directly from brands or their authorized distributors in India. It allows us to guarantee authenticity of products bought by our consumers, an important consideration for consumers of such products.


We also conduct quality checks at our warehouses periodically on our beauty and personal care products. We have also developed systems to monitor and address consumer complaints towards our ongoing commitment to authenticity

Allure Guarantee Authenticity

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