who we are

Started in 2018, with Just 1 Brush Set and A passion to perform.


Allure’s expert range of professional makeup brushes & tools give you that perfect makeup look you desire.


The Brands high-performing makeup brushes & accessories not only look beautiful and of premium quality, but are also considered among the best in the industry.


Allure is a Listener and problem solver, developing improved beauty for you every day needs, helps us in growing with more than 170 SKU’s including Household range and professional range of makeup accessories & tools.


In 2022, with an inclination towards beauty products and an entrepreneurial mind set, Allure was transformed to a multi brand e-commerce website, providing wide range of branded products under one platform which offers a shopping experience in itself, with the best in industry offers. We lure our customers with authentic products, with best price point with an added benefit of best in class service and delivery expectation to be fulfilled without disappointment.


When we created the brand, we saw an opportunity to offer high quality brushes at competitive prices. We also identified a need to put together a functional brush set that would allow you to achieve a full face of makeup with just that one set. It was an instant hit and we continue to create quality products unlike anything else in the industry to solve your everyday beauty problems.

Allure’s expert range of professional makeup brushes & tools give you that perfect makeup look you desire.

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