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Mascara

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Regular price ₹ 425.00 ₹ 499.00
In stock
Maybelline New York’s Volum 'Express Hypercurl Mascara gives curled eyelashes with a curl lock formula that lasts for up to 18 hours. Available in washable black and waterproof black variants. Just one sweep with the mascara...
Regular price ₹ 434.00 ₹ 499.00
In stock
Turn up the volume on those lashes! Introducing Mamaearth Lash Care Volumizing Mascara, infused with the natural goodness of castor oil and almond oil. Crafted to add volume as well as care, the mascara nourishes and separates ...
Regular price ₹ 494.00 ₹ 549.00
In stock
Sold By:  Glokal Technologies: All the “Maybelline New York” Products sold on allurecosmetics.in are 100% authentic and sourced directly from the Brand or Brand’s authorize channel partner.  
Regular price ₹ 639.00 ₹ 799.00
In stock
Sold By:  Glokal Technologies: All the “Maybelline New York” Products sold on allurecosmetics.in are 100% authentic and sourced directly from the Brand or Brand’s authorize channel partner.  
Regular price ₹ 453.00 ₹ 599.00
In stock
Maybelline Falsies Lash Lift Mascara is a lash lifting mascara that delivers dramatic length and volume - a lash lift look in a tube! Get an instant lash lift effect from a mascara. Falsies Lash Lift mascara with fiber delivers...
Regular price ₹ 381.00 ₹ 449.00
In stock
Maybelline New York’s Volum 'Express Hypercurl Mascara gives curled eyelashes with a curl lock formula that lasts for up to 18 hours. Available in washable black and waterproof black variants. Just one sweep with the mascara wa...
Regular price ₹ 359.00 ₹ 399.00
In stock
A volumizing mascara that adds drama to your eyes! The FACES Magneteyes Dramatic Volumizing Mascara creates bold lashes, fully coating the lashes from root to tip for an endless intense and dramatic look.The soft brush ensures ...
Regular price ₹ 314.00 ₹ 349.00
In stock
VINCA waterproof mascara is applied evenly to lengthen and volumize the eyelashes. The nourishing formula adds shine to the lashes and builds lash strength to avoid breakage. The long-lasting mascara intensifies your natural la...
Regular price ₹ 703.00 ₹ 799.00
In stock
Daily life forever 52 Unbelievable Mascara – UBM001 Unbelievable Mascara is your best answer to achieve those full and long lashes without the hassle of applying and wearing false ones. Our Liquid Lash formula gives long-lastin...
Regular price ₹ 764.00 ₹ 849.00
In stock
The Sugar Lash Mob Limitless Mascara has got all the drama that your eyes need. Whether you’re into super-voluminous or sultry elongated lashes, this mascara gives you everything! This creamy-textured and easy to apply mascara ...
Regular price ₹ 449.00 ₹ 499.00
In stock
    Sold By: Glokal Technologies: All the “Sugar” Products sold on allurecosmetics.in are 100% authentic and sourced directly from the Brand or Brand’s authorize channel partner.
Regular price ₹ 539.00 ₹ 599.00
In stock
Make way for ultra-glam lashes! Introducing SUGAR Lash of The Titans Volumizing Mascara that leaves lashes looking defined, much more fluttery and gives dramatic results. The answer to thicker, fuller and amplified lashes is h...
Regular price ₹ 411.00 ₹ 479.00
In stock
Sold By:  Glokal Technologies: All the “Maybelline New York” Products sold on allurecosmetics.in are 100% authentic and sourced directly from the Brand or Brand’s authorize channel partner.
Regular price ₹ 385.00 ₹ 449.00
In stock
Sold By:  Glokal Technologies: All the “Maybelline New York” Products sold on allurecosmetics.in are 100% authentic and sourced directly from the Brand or Brand’s authorize channel partner.
Regular price ₹ 1,338.00 ₹ 1,798.00
In stock
Maybelline New York Eye Makeup Kit - Colossal Mascara + Tattoo Liner + 5th Avencue City Mini Palette Contains: Maybelline New York City Mini Palette Eye Shadow - 5th Avenue Sunset: (MRP: 750.00/-) | Quantity: 1 | Expiry Date...
Regular price ₹ 949.00 ₹ 1,198.00
In stock
Maybelline New York Hyper Curl Mascara   Maybelline New York’s Volum 'Express Hypercurl Mascara gives curled eyelashes with a curl lock formula that lasts for up to 18 hours. Available in washable black and waterproof black var...
Regular price ₹ 1,129.00 ₹ 1,648.00
In stock
Rouge Signature Matte Liquid Lipstick - 116 I Explore Sign your lips in statement colour with new Loreal Paris Rouge Signature Liquid Lip Ink. Ultra-matte lip inks that combine unapologetically bold colour with a super-lightwei...
Regular price ₹ 266.00 ₹ 299.00
In stock
FACES professional make up brushes are handcrafted using the finest material quality for the perfect make-up. They come with an impeccable grip and supremely soft and luxurious bristles to get you a highly defined flawless fini...
Regular price ₹ 711.00 ₹ 799.00
In stock
The Dailylife Forever52 mascara with the tornado brush cover each and every lash finely and it is suitable for the most sensitive eyes. It effectively lengthens the lashes and gives your lashes the desired curve. Features: Le...
Regular price ₹ 719.00 ₹ 799.00
In stock
Inner beauty is great, but a little mascara never hurts. Introducing FACES Canada Ultime Pro Heavenly Lash Mascara, first time in India a mascara with goodness of Argan oil, which helps glide the special silicon brush easily th...
Regular price ₹ 439.00 ₹ 499.00
In stock
Faces Glam On Volume Perfect Mascara creates high-volume lashes in a single stroke. How to Use:   Sold By:  Glokal Technologies: All the “Faces Canada” Products sold on allurecosmetics.in are 100% authentic and sourced directl...

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Buy the Best Mascara for defined lashes at Allure Cosmetics

Mascara is a cosmetic product used to define and enhance eyelashes. It typically comes in a tube with a wand applicator that is used to apply the product onto the lashes. Mascara can be used to darken, lengthen, thicken, and volumize lashes, creating more dramatic and defined looks.

The formula of the best mascara typically includes a combination of waxes, oils, and pigments that work together to coat and define the lashes. Some formulas also contain fibres or other ingredients that help to create a more voluminous look.

To use mascara, the wand applicator is typically dipped into the tube and then brushed onto the lashes, starting at the base and working upward. Multiple coats can be applied to achieve the desired level of definition and volume. Mascara can be used alone or as part of a larger makeup look, and is often paired with eyeliner and eyeshadow to create a more complete eye look.

Variety of Mascara available at Allure Cosmetics

  • Lengthening mascara - this type of mascara is formulated to make the lashes appear longer by extending the tips of the lashes.
  • Volumizing mascara - this type of mascara is designed to make the lashes appear fuller and thicker by adding volume.
  • Curling mascara - this type of mascara is formulated to help lift and curl the lashes, giving them a more dramatic look.
  • Waterproof mascara - this type of mascara is designed to be water-resistant and is ideal for use during sports or other activities where you may sweat or get wet.
  • Smudge-proof mascara - this type of mascara is formulated to resist smudging, which is especially useful if you have oily skin or live in a humid climate.
  • Natural mascara - this type of mascara is formulated with natural ingredients and is ideal for those with sensitive skin or who prefer a more natural makeup look.
  • Colored mascara - this type of mascara comes in a variety of colors and can be used to add a pop of color to your lashes or to match your eye makeup.
  • Primer mascara - this type of mascara is used as a base coat to help volumize, lengthen, or curl the lashes, and is typically used before applying regular mascara.

How to apply Mascara like a pro!

  1. Start with clean, dry lashes. If you have residual makeup or oil on your lashes, it may cause the mascara to smudge or clump.
  2. Open the mascara tube and remove the wand. Wipe off any excess product on the wand on the edge of the tube.
  3. Start at the base of your lashes and wiggle the wand back and forth while moving it upwards towards the tips of your lashes.
  4. Repeat the previous step, adding additional coats as needed until you reach your desired level of definition and volume. Be sure to let each coat dry before applying the next one.
  5. For the lower lashes, hold the wand vertically and use the tip of the wand to apply mascara to each lash.
  6. If you make a mistake or get mascara on your skin, use a cotton swab or makeup remover to clean it up.
  7. Once you're finished applying mascara, let it dry completely before applying any additional makeup to your eyes.
  8. To remove mascara, use a makeup remover specifically designed for waterproof or long-lasting formulas. Soak a cotton pad with the remover, and gently press it against your closed eyelid for a few seconds before wiping away the mascara.

Remember, when using mascara, it's important to be gentle and not pump the wand in and out of the tube, as this can introduce air into the product and cause it to dry out more quickly.

Bestseller mascara in India

  • Maybelline New York Hypercurl Mascara - This mascara is a popular choice among Indian consumers and is known for its curling effect and long-lasting formula.
  • L'Oreal Paris Volume Million Lashes Mascara - This mascara promises to add volume and definition to your lashes with its Millionizer brush and Collagen-infused formula.
  • Mamaearth Lash Care Volumizing Mascara - This mascara claims to give you dramatic, curled lashes that stay smudge-proof, lightweight, and water-resistant infused with the natural goodness of castor oil and almond oil.
  • Faces Canada Ultime Pro HD Intense Matte Drama Mascara - This mascara is known for its intense black pigment and smudge-proof, long-lasting formula that gives you full, voluminous lashes.
  • Daily Life Forever 52 Super Volume & Lengthening Mascara - This mascara is designed to add length and volume to your lashes and has a unique dual-bristle wand that helps separate and define each lash.

Product Name

Price

Faces Canada Magneteyes Dramatic Volumizing Mascara Intense Black Finish

399

Maybelline New York Volum Express Hyper Curl Mascara - Washable Very Black

499

Loreal Paris Voluminous Lash Paradise Washable Mascara, Blackest Black, 8Ml

799

Daily Life Forever52 Unbelievable Mascara - UBM001 (10ml)

799

Vinca Mascara

349

Mamaearth Lash Care Volumizing Mascara With Castor Oil & Almond Oil

499

Shop for all your Beauty Needs at Allure Cosmetics

With its best-in-class service and handmade product selection to meet all beauty demands, Allure Cosmetics advances the e-beauty sector. Your search for a one-stop beauty shop is over with a single click. We provide genuine brands, top-notch items, best suited for Indian skin tones, and an assortment to fit your demands without being cluttered. You may place an order by adding items to your cart on our technically sound, user-friendly website, and then checking out quickly and efficiently. Together with eyeliner eye makeup goods, you can also shop for skin, hair, mom-baby, appliances, fragrance, bath-body, men's products, and alluring makeup brushes. Cash on delivery (COD), along with a variety of other options, is offered for a hassle-free shipping experience.

Frequently Asked Questions by our Customers

Q1. What is mascara, and how does it work?

Mascara is a cosmetic product that is used to enhance the appearance of eyelashes. It comes in a tube with a brush applicator that is used to apply the product to the lashes. The mascara formula contains pigments and waxes that help to darken, thicken, and lengthen the lashes. Buy mascara as per your needs at Allure Cosmetics.

Q2. How do I choose the right mascara for me?

When choosing a mascara, consider factors such as your lash type (short, long, sparse, etc.), the desired effect (volume, length, curl, etc.), and any specific concerns you may have (sensitive eyes, smudging, etc.). You can also read product reviews, try sample sizes, or consult with a makeup artist for recommendations. For the Best offers check out Allure Cosmetics to purchase Mascara.

Q3. How do I apply mascara?

To apply mascara, start by curling your lashes with an eyelash curler. Then, starting at the base of your lashes, wiggle the brush back and forth while pulling the wand upwards toward the tips of your lashes. Repeat this process until you achieve your desired look. Be careful not to apply too much product, as this can cause clumping and flaking.

Q4. Can mascara cause eye infections?

Mascara can potentially cause eye infections if it is contaminated with bacteria or other harmful microorganisms. To reduce the risk of infection, avoid sharing mascara with others, replace your mascara every three to six months, and avoid using expired or old mascara. If you experience any signs of eye irritation or infection, such as redness or swelling, stop using mascara and seek medical attention.

Q5. How do I remove mascara?

To remove mascara, use a gentle eye makeup remover or micellar water on a cotton pad. Hold the cotton pad over your closed eye for a few seconds to allow the product to dissolve the mascara, and then gently wipe away the product. Avoid rubbing or pulling at your lashes, as this can cause them to break or become damaged. To buy Makeup remover, micellar water, cotton pads, and Mascara shop on Allure Cosmetics.

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