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Minimalist Anti Pigmentation Advanced Kit for Melasma & Post Inflammatory Hyperpigmentation & Erythema (PIH /PIE)

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Minimalist Anti Pigmentation Advanced Kit for Melasma & Post Inflammatory Hyperpigmentation & Erythema (PIH /PIE) Contains:

Minimalist Tranexamic 3% Serum is a powerful serum to effectively diminish the appearance of melasma, PIE, PIH and hyperpigmentation. With the power of 3% tranexamic acid and 1% hydroxyphenoxy propionic acid, this serum inhibits melanin transfer with great efficacy and prevents UVB damage.

The science behind this product: Tranexamic acid is a new generation molecule that inhibits melanin synthesis by interfering with the interaction between melanocytes and keratinocyte through inhibition of the plasminogen/plasmin system. External skin disruptors, such as UV light or injuries (like acne), cause the keratinocytes in our skin to produce plasminogen, that further start several processes like inflammation, increased tyrosinase activity, melanocyte differentiation, and transfer of melanosomes to upper skin layers. Tranexamic acid decelerates these processes by interfering with plasmin activity, and hence, in turn, indirectly inhibiting melanogenesis. Studies have shown that tranexamic acid, when applied topically, shows results similar to hydroquinone in the reduction of hyperpigmentation. It is also one of the most proven ingredients for the treatment of melasma.

Hydroxyphenoxy Propionic Acid (Radianskin) complements tranexamic acid as it has an innovative mechanism blocking the release of melanin by the melanocytes, an alternative to the inhibition of tyrosinase. HPA reduces melanogenesis by up to 86% and shows a greater depigmenting effect than ascorbyl glucoside, kojic acid and arbutin, and equivalent efficacy to hydroquinone without cytotoxicity. The formula also contains exfoliating acids like mandelic acid (3%) and salicylic acid (0.3%) which gently remove the dead cells from the top of the skin, boosting the performance of tranexamic acid and hydroxyphenoxy propionic acid, hence accelerating the reduction of hyperpigmentation and melasma.


  • Proven to reduce melasma: Made with 3% tranexamic acid, which is a derivative of the amino acid lysine, this serum reduces the activity of melanocyte tyrosinase thereby treating melasma.
  • What it contains: This serum contains 1% HPA (Hydroxyphenoxy Propionic Acid), which is proven to prevent melanogenesis better than ascorbyl glucoside, kojic acid and arbutin. Thus reduces post-inflammatory hyperpigmentation (PIH) and post-inflammatory erythema (PIE). It also has equivalent efficacy to hydroquinone without cytotoxicity. The formula further contains 3% mandelic acid, which gently exfoliates and reduces acne scars.
  • Suits all skin types: This serum is suitable for all skin types. Also, it is non-comedogenic and oil-free.
  • Clean and transparent beauty: This serum is free from fragrance, silicone. Also, it is non-comedogenic, oil-free, and hypoallergenic. It is formulated at pH 3.8 - 4.8 with high-quality ingredients including HPA (Radianskin), which is a high performance active developed by BASF, Germany.

Consumer testing results:

  • 8 out of 10 subjects saw an improvement in post-inflammatory hyperpigmentation in 6 weeks.
  • 9 out of 10 subjects found reduction in melasma in 8 weeks.
  • 8 out of 10 subjects found an improvement in skin tone and clarity in 6 weeks.


Minimalist Rosehip Face Oil is a pure cold-pressed rosehip oil having a high content of essential fatty and unsaturated acids with antioxidant properties. This rosehip oil is coupled with 3% VC-IP (Ascorbyl Tetraisopalmitate) which is an oil-soluble vitamin C derivative. The combination brightens, repairs skin, fades scars and also reduces signs of photoaging.

The science behind this product: Rosehip Oil has been used for decades to treat skin scars or wounds. This particular repair property is attributed to its high content of essential fatty and unsaturated acids, namely - linoleic acid (54%), linolenic acid (17%) and oleic acid (16%) among others. These essential fatty acids are basic components of the phospholipids in cell membranes, to which they provide permeability and elasticity. These acids also play an essential role in the stability and functioning of the skin barrier.

Rosehip oil is further rich in vitamins, including vitamin C and vitamin A, making the oil a very potent antioxidant. Because of such a composition, rosehip oil is used for skin brightening, reduction of hyperpigmentation, fading acne scars, wound healing and reducing fine lines. This formulation is further boosted by a new generation, oil-soluble, vitamin C derivative, Ascorbyl Tetraisopalmitate. This derivative is proven to have 6-10 times more uptake than ascorbic acid in Fibroblast. It is also proven to increase collagen synthesis greater than twofold over ascorbic acid at the same dosage.

This variant is stable at high temperatures and has good solubility in oils. It exhibits excellent percutaneous absorption and effectively converts into free vitamin C in the skin to perform various physiological functions. It promotes skin brightening by inhibiting tyrosinase activity, reduces UV-induced cell damage, acts as antioxidant and prevents skin aging, and lastly reverses signs of aging by boosting collagen synthesis and collagen protection.


  • Brightens skin: Pure cold-pressed rosehip oil is rich in fatty acids, which is primarily linoleic acid, linolenic acid and oleic acid. It's also rich in antioxidant compounds, especially vitamin C and vitamin A, making it ideal for brightening, wound healing/scars treatment, repair and fighting photoaging.
  • Reduces signs of photoaging: Additionally, this oil contains 3% VC-IP (Ascorbyl Tetraisopalmitate), which is an oil-soluble vitamin C derivative with improved percutaneous absorption and stability. It can be absorbed transdermally and transferred into vitamin C effectively and hence inhibits the activity of tyrosinase, resulting in reduction of hyperpigmentation, prevents skin oxidation and UV damage.
  • Suits all skin types: This product is safe for all skin types and is non-comedogenic.
  • Clean and transparent beauty: This facial oil is free from fragrance. It is formulated with high-quality ingredients including Ascorbyl Tetraisopalmitate as VC-IP, which is a high-performance vitamin C derivative developed by Nikkol, Japan.

Consumer testing results:

  • 9 out of 10 subjects found improvement in skin brightness in 8 weeks.
  • 9 out of 10 subjects found even skin tone in 8 weeks.
  • 8 out of 10 subjects found an improvement in skin elasticity and fine lines in 8 weeks.

Minimalist Lactic Acid 10% + 1% Hyaluronic Acid is a skin-regenerating daily serum that mildly exfoliates without drying the skin to reveal clear, radiant and hydrated skin.


  • Gentle exfoliant (Mild AHA): This formula uses an ultra-pure grade of natural 10% Lactic Acid + 1% Hyaluronic Acid. At an acidic pH level of 3.5 - 4.0, this serum exfoliates and stimulates cell renewal in the skin's epidermis and dermis layers. It is one of the mildest AHA which can be used by beginners or sensitive skin.
  • Evens out complexion and texture: Unlike face scrubs, it gently exfoliates dead cells from the surface without causing micro-tears thus are a safer option to exfoliating delicate skin. Daily use of this serum after your mid-20s can result in even complexion and smooth texture.
  • Hydrates and soothes: It is formulated with hyaluronic acid and aloe that hydrates and reduces the irritation generally associated with face acids or exfoliation. The anti-inflammatory properties of aloe vera calm the skin down after exfoliation.
  • For all skin types and tones: Lactic acid (AHA) suits all skin type and is best for beginners in the world of acids. With hyaluronic acid and aloe vera, this face serum further hydrates and soothes dry sensitive skin.
  • Clean and transparent beauty: This serum is free from fragrance, silicones, sulfates, parabens, essential oils and dyes. Also, it is non-comedogenic, oil-free and hypoallergenic. It is formulated at pH 3.5 - 4.0 with natural and pure ingredients sourced from leading global suppliers such as Corbion and Royal DSM, Netherlands.

About the Brand: Founded in 2020 with the belief that the beauty industry requires a revolution with respect to transparency, Minimalist believes that it should place importance on the actives of a plant rather than the plant itself. So, instead of rubbing some apples or citrus fruits on your face and hoping you will get results, what you should look for is glycolic acid which these foods contain. The brand strives to create 'Clean Beauty' products. Products that are free from well-researched toxins and do not sensitise your skin - irrespective of their natural or naturally derived tag.

Minimalist is committed to bringing 'transparency in beauty'. Their approach is to offer transparent dosage by showing active concentration, transparent grades by sharing ingredient trade name, transparent formulations by using clean ingredients, transparent claims by sharing consumer studies of each formulation. This direct and simplistic approach makes their products highly effective, easy to understand, and extremely affordable for everyone.



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